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	<title>Burson-Marsteller Crossmedia &#187; t.v.</title>
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	<description>Gut ist, wenn die Idee gut ist</description>
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		<title>Die Schweizer Erdgas-Wirtschaft</title>
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		<pubDate>Fri, 08 May 2009 05:59:33 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Arbeitsbeispiel]]></category>
		<category><![CDATA[Werbekampagnen]]></category>
		<category><![CDATA[Deutschland]]></category>
		<category><![CDATA[erdgas]]></category>
		<category><![CDATA[fernsehen]]></category>
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		<category><![CDATA[norwegen]]></category>
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		<description><![CDATA[Unser Kunde die Schweizer Erdgas-Wirtschaft sorgt durch ein geografisch breit diversifiziertes Beschaffungsportfolio und Verträge mit grossen Lieferanten in EU-Ländern für die sichere Erdgas-Versorgung der Schweiz. Um aufzuzeigen, woher das in der Schweiz verbrauchte Erdgas wirklich ...]]></description>
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		<title>Renault crosses the Channel</title>
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		<pubDate>Mon, 08 Sep 2008 10:29:46 +0000</pubDate>
		<dc:creator>Mark Howells-Mead</dc:creator>
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		<description><![CDATA[Instead of operating separate campaigns in different countries, the same advert, with a local voice-over, does a superb job of making sure that the same message is communicated to a wide range of potential customers. While this approach may not work for all products, the "Le Cheque" campaign is a good example of how well this kind of marketing can work.]]></description>
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