Einträge, die mit dem Schlüsselwort ‘television’ bezeichnet wurden
16. September 2009
"Adverts are the yolk of some TV eggs"
According to the Swiss Federal Office for Communication, regulatory changes currently being reviewed in the world of Swiss media will allow public broadcaster SRG SSR idée suisse, which operates state radio and television channels, to broadcast advertising spots more often. The proposed changes will bring Swiss broadcasters more in line with other European concerns and will allow the broadcaster equal rights with their commercial competitors.
8. September 2008
Renault crosses the Channel
Instead of operating separate campaigns in different countries, the same advert, with a local voice-over, does a superb job of making sure that the same message is communicated to a wide range of potential customers. While this approach may not work for all products, the “Le Cheque” campaign is a good example of how well this kind of marketing can work.