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	<title>Burson-Marsteller Crossmedia &#187; seo</title>
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	<description>Gut ist, wenn die Idee gut ist</description>
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		<title>Of search engines and consumer friendliness</title>
		<link>http://crossmedia.b-m.ch/2008/of-search-engines-and-consumer-friendliness/</link>
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		<pubDate>Thu, 09 Oct 2008 14:49:42 +0000</pubDate>
		<dc:creator>Mark Howells-Mead</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online reputation management]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[As a business considering using the internet to promote a product or service, it won’t be long before you hear how important it is to appear prominently in search machines. But why is this so important? Surely a consumer will just put your company name into Google, hit the search button and then be able to find your website straight away, won’t they?]]></description>
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