Burson-Marsteller Crossmedia

Gut ist, wenn die Idee gut ist

Einträge, die mit dem Schlüsselwort ‘online’ bezeichnet wurden



17. Dezember 2008

The Present Christmas

I remember the time when those planning on doing their Christmas shopping had no choice but to psyche themselves up for a battle in the shopping centres of the world; mixing with other well-willed gift givers and spending as much time waiting in queues as actually selecting presents. Engaging in the madness of the weeks leading up to Christmas has always been part of the tradition, along with the promise to oneself that next year, we’ll save time and money buying everything in the January sales and keeping it in the cellar until the following Christmas.

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9. Oktober 2008

Of search engines and consumer friendliness

As a business considering using the internet to promote a product or service, it won’t be long before you hear how important it is to appear prominently in search machines. But why is this so important? Surely a consumer will just put your company name into Google, hit the search button and then be able to find your website straight away, won’t they?

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