Burson-Marsteller Crossmedia

Gut ist, wenn die Idee gut ist

Einträge, die mit dem Schlüsselwort ‘online reputation management’ bezeichnet wurden



9. Oktober 2008

Of search engines and consumer friendliness

As a business considering using the internet to promote a product or service, it won’t be long before you hear how important it is to appear prominently in search machines. But why is this so important? Surely a consumer will just put your company name into Google, hit the search button and then be able to find your website straight away, won’t they?

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