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	<title>Burson-Marsteller Crossmedia &#187; international</title>
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	<description>Gut ist, wenn die Idee gut ist</description>
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		<title>Diners Club</title>
		<link>http://crossmedia.b-m.ch/2009/diners-club/</link>
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		<pubDate>Thu, 07 May 2009 12:46:15 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Arbeitsbeispiel]]></category>
		<category><![CDATA[Digital Services]]></category>
		<category><![CDATA[belgien]]></category>
		<category><![CDATA[Deutschland]]></category>
		<category><![CDATA[diners club]]></category>
		<category><![CDATA[entwicklung]]></category>
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		<category><![CDATA[irland]]></category>
		<category><![CDATA[luxemburg]]></category>
		<category><![CDATA[mehrsprachigkeit]]></category>
		<category><![CDATA[niederlände]]></category>
		<category><![CDATA[Schweiz]]></category>
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		<description><![CDATA[Für unseren Kunden Diners Club (Schweiz) haben wir einen komplett neuen Webauftritt für die Märkte Schweiz, Deutschland, Belgien/Luxemburg, UK/Irland, Frankreich und Niederlande realisiert.

Crossmedia hat die Inhaltsstruktur neu definiert, eine passende Bildwelt kreiert und das komplette ...]]></description>
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		<title>Renault crosses the Channel</title>
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		<pubDate>Mon, 08 Sep 2008 10:29:46 +0000</pubDate>
		<dc:creator>Mark Howells-Mead</dc:creator>
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		<category><![CDATA[advert]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[cable]]></category>
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		<category><![CDATA[english]]></category>
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		<description><![CDATA[Instead of operating separate campaigns in different countries, the same advert, with a local voice-over, does a superb job of making sure that the same message is communicated to a wide range of potential customers. While this approach may not work for all products, the "Le Cheque" campaign is a good example of how well this kind of marketing can work.]]></description>
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