Einträge, die mit dem Schlüsselwort ‘international’ bezeichnet wurden
8. September 2008
Renault crosses the Channel
Instead of operating separate campaigns in different countries, the same advert, with a local voice-over, does a superb job of making sure that the same message is communicated to a wide range of potential customers. While this approach may not work for all products, the “Le Cheque” campaign is a good example of how well this kind of marketing can work.