Burson-Marsteller Crossmedia

Gut ist, wenn die Idee gut ist

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16. September 2009

"Adverts are the yolk of some TV eggs"

According to the Swiss Federal Office for Communication, regulatory changes currently being reviewed in the world of Swiss media will allow public broadcaster SRG SSR idée suisse, which operates state radio and television channels, to broadcast advertising spots more often. The proposed changes will bring Swiss broadcasters more in line with other European concerns and will allow the broadcaster equal rights with their commercial competitors.

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