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20. Februar 2009
Facebook: The Empire Steps Back
At the beginning of February, community website Facebook took advantage of the ubiquitous ability to change, modify, add, or delete portions of their Terms of Use at any time without further notice, to amend a clause relating to user content. The revision allowed Facebook to continue using user generated content – including photography, text and personal information – in perpetuity, even after a user account was deleted.
16. Februar 2009
Giving back to the web community
The current state of the worlds finances has caused many organizations to re-think their strategies, particularly on how they can achieve more visibility and gain more customers without spending much money. By identifying and targeting their audience, analyzing their needs and doing what they can to help those communities, a goodwill gesture often goes far in creating a stir and creating more visibility for a product or service.
12. November 2008
Photography from SOMESSO
My photos of the first SOMESSO Corporate Social Media conference in Zurich at the end of October are now online in the SOMESSO Flickr account.
8. September 2008
Renault crosses the Channel
Instead of operating separate campaigns in different countries, the same advert, with a local voice-over, does a superb job of making sure that the same message is communicated to a wide range of potential customers. While this approach may not work for all products, the “Le Cheque” campaign is a good example of how well this kind of marketing can work.
27. August 2008
20 minutes goes yellow
It was a surprise, though not a shock, to see the free Swiss commuter paper 20 Minutes today in a special yellow issue, thanks to one-off sponsorship by Rivella. On first seeing it, I’d thought that it was just yellow because of reflected light, but it proved to be a special promotional issue for a new flavour: of Rivella Yellow with lactose-free soya serum.