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	<title>Burson-Marsteller Crossmedia &#187; english</title>
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	<link>http://crossmedia.b-m.ch</link>
	<description>Gut ist, wenn die Idee gut ist</description>
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		<title>Why blog?</title>
		<link>http://crossmedia.b-m.ch/2010/why-blog/</link>
		<comments>http://crossmedia.b-m.ch/2010/why-blog/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 15:47:53 +0000</pubDate>
		<dc:creator>Mark Howells-Mead</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[Editorials und Corporate Publishing]]></category>
		<category><![CDATA[english]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://crossmedia.b-m.ch/?p=2461</guid>
		<description><![CDATA[An article from online specialist Mark Howells-Mead on how a blog or regularly updated news section can increase the readership of your website, help you promote your company and make search engines love you.]]></description>
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		<title>Ten years of push-button publishing*</title>
		<link>http://crossmedia.b-m.ch/2009/ten-years-of-push-button-publishing/</link>
		<comments>http://crossmedia.b-m.ch/2009/ten-years-of-push-button-publishing/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 07:47:45 +0000</pubDate>
		<dc:creator>Mark Howells-Mead</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Editorials und Corporate Publishing]]></category>
		<category><![CDATA[english]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[geschichte]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[Microblogging]]></category>
		<category><![CDATA[personal publishing]]></category>
		<category><![CDATA[push-button publishing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://crossmedia.b-m.ch/?p=1750</guid>
		<description><![CDATA[On 23rd August 2009, the ten year anniversary of a web service called Blogger passed with barely a blip; only a small handful of news reports show up at Google's news aggregating service and the world at large has paid little notice to the milestone.]]></description>
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		<title>Social media outages today</title>
		<link>http://crossmedia.b-m.ch/2009/social-media-outages-today/</link>
		<comments>http://crossmedia.b-m.ch/2009/social-media-outages-today/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 15:18:47 +0000</pubDate>
		<dc:creator>Mark Howells-Mead</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[attack]]></category>
		<category><![CDATA[comunication]]></category>
		<category><![CDATA[denial of service]]></category>
		<category><![CDATA[english]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[outage]]></category>
		<category><![CDATA[programming]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://crossmedia.b-m.ch/?p=1603</guid>
		<description><![CDATA[As I take a moment or two out of my day to update our blog, Twitter is currently unavailable and has been so for over an hour.]]></description>
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		<title>Good Transparency</title>
		<link>http://crossmedia.b-m.ch/2009/good-transparency/</link>
		<comments>http://crossmedia.b-m.ch/2009/good-transparency/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 07:23:42 +0000</pubDate>
		<dc:creator>Mark Howells-Mead</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[chart]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[english]]></category>
		<category><![CDATA[good magazine]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[information architects]]></category>
		<category><![CDATA[layout]]></category>
		<category><![CDATA[presentation]]></category>

		<guid isPermaLink="false">http://crossmedia.b-m.ch/?p=1579</guid>
		<description><![CDATA[When you receive a tip of a cool piece of design from a company like Information Architects, whose Web Trend Maps are exquisite in their detail, you know it's going to be something good.]]></description>
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		<title>Wide Horizons in Social Media</title>
		<link>http://crossmedia.b-m.ch/2009/wide-horizons-in-social-media/</link>
		<comments>http://crossmedia.b-m.ch/2009/wide-horizons-in-social-media/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 12:48:38 +0000</pubDate>
		<dc:creator>Mark Howells-Mead</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[america]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[english]]></category>
		<category><![CDATA[horizon event management]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://crossmedia.b-m.ch/?p=1541</guid>
		<description><![CDATA[An unwary internet user found out the hard way how quickly and easily a message sent in the spur of the moment can come back to haunt you.]]></description>
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		<title>Facebook: The Empire Steps Back</title>
		<link>http://crossmedia.b-m.ch/2009/facebook-the-empire-steps-back/</link>
		<comments>http://crossmedia.b-m.ch/2009/facebook-the-empire-steps-back/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 09:13:10 +0000</pubDate>
		<dc:creator>Mark Howells-Mead</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[complaint]]></category>
		<category><![CDATA[english]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[online publishing]]></category>
		<category><![CDATA[protest]]></category>
		<category><![CDATA[terms of service]]></category>
		<category><![CDATA[user feedback]]></category>

		<guid isPermaLink="false">http://crossmedia.b-m.ch/?p=1144</guid>
		<description><![CDATA[At the beginning of February, community website Facebook took advantage of the ubiquitous ability to change, modify, add, or delete portions of their Terms of Use at any time without further notice, to amend a clause relating to user content. The revision allowed Facebook to continue using user generated content – including photography, text and personal information – in perpetuity, even after a user account was deleted.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Giving back to the web community</title>
		<link>http://crossmedia.b-m.ch/2009/giving-back-to-the-web-community/</link>
		<comments>http://crossmedia.b-m.ch/2009/giving-back-to-the-web-community/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 09:59:36 +0000</pubDate>
		<dc:creator>Mark Howells-Mead</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[campaign monitor]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[english]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://crossmedia.b-m.ch/?p=1125</guid>
		<description><![CDATA[The current state of the worlds finances has caused many organizations to re-think their strategies, particularly on how they can achieve more visibility and gain more customers without spending much money. By identifying and targeting their audience, analyzing their needs and doing what they can to help those communities, a goodwill gesture often goes far in creating a stir and creating more visibility for a product or service.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Photography from SOMESSO</title>
		<link>http://crossmedia.b-m.ch/2008/photography-from-somesso/</link>
		<comments>http://crossmedia.b-m.ch/2008/photography-from-somesso/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 09:49:31 +0000</pubDate>
		<dc:creator>Mark Howells-Mead</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[english]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Somesso]]></category>

		<guid isPermaLink="false">http://crossmedia.b-m.ch/artikel/2008/photography-from-somesso/</guid>
		<description><![CDATA[My photos of the first SOMESSO Corporate Social Media conference in Zurich at the end of October are now online in the SOMESSO Flickr account.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Renault crosses the Channel</title>
		<link>http://crossmedia.b-m.ch/2008/renault-crosses-the-channel/</link>
		<comments>http://crossmedia.b-m.ch/2008/renault-crosses-the-channel/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 10:29:46 +0000</pubDate>
		<dc:creator>Mark Howells-Mead</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[advert]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[cable]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[english]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[renault]]></category>
		<category><![CDATA[t.v.]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://crossmedia.bm-crossmedia.ch/?p=456</guid>
		<description><![CDATA[Instead of operating separate campaigns in different countries, the same advert, with a local voice-over, does a superb job of making sure that the same message is communicated to a wide range of potential customers. While this approach may not work for all products, the "Le Cheque" campaign is a good example of how well this kind of marketing can work.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>20 minutes goes yellow</title>
		<link>http://crossmedia.b-m.ch/2008/20-minutes-goes-yellow/</link>
		<comments>http://crossmedia.b-m.ch/2008/20-minutes-goes-yellow/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 07:38:06 +0000</pubDate>
		<dc:creator>Mark Howells-Mead</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[20 Minuten]]></category>
		<category><![CDATA[20 minutes]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Crossmedia]]></category>
		<category><![CDATA[english]]></category>
		<category><![CDATA[gelb]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[rivella]]></category>
		<category><![CDATA[Werbung]]></category>
		<category><![CDATA[yellow]]></category>
		<category><![CDATA[zeitung]]></category>

		<guid isPermaLink="false">http://crossmedia.bm-crossmedia.ch/?p=202</guid>
		<description><![CDATA[It was a surprise, though not a shock, to see the free Swiss commuter paper 20 Minutes today in a special yellow issue, thanks to one-off sponsorship by Rivella. On first seeing it, I'd thought that it was just yellow because of reflected light, but it proved to be a special promotional issue for a new flavour: of Rivella Yellow with lactose-free soya serum.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to read a blog</title>
		<link>http://crossmedia.b-m.ch/2008/how-to-read-a-blog/</link>
		<comments>http://crossmedia.b-m.ch/2008/how-to-read-a-blog/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 11:32:33 +0000</pubDate>
		<dc:creator>Mark Howells-Mead</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[atom]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Crossmedia]]></category>
		<category><![CDATA[english]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[howto]]></category>
		<category><![CDATA[reader]]></category>
		<category><![CDATA[rss]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://crossmedia.bm-crossmedia.ch/?p=176</guid>
		<description><![CDATA[There is just so much information online these days. So much information, so many things to read, pictures to look at and videos to watch, that it can quickly become impossible to keep up with the incessant flood of information. To manage such a tide of updates, it's essential to find a way of keeping the information at a manageable, focused level.]]></description>
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