Einträge, die mit dem Schlüsselwort ‘advertising’ bezeichnet wurden
16. September 2009
"Adverts are the yolk of some TV eggs"
According to the Swiss Federal Office for Communication, regulatory changes currently being reviewed in the world of Swiss media will allow public broadcaster SRG SSR idée suisse, which operates state radio and television channels, to broadcast advertising spots more often. The proposed changes will bring Swiss broadcasters more in line with other European concerns and will allow the broadcaster equal rights with their commercial competitors.
4. September 2009
Ikea Heights
Film maker Dave Seger and his crew are rapidly gaining a lot of attention for the internet melodrama series “Ikea Heights“. According to Dave’s own blog and an increasing number of websites which are linking to his videos and the official website, the episodes were recorded at the Ikea store in Burbank, California without the permission or knowledge of the Swedish company.
28. November 2008
Social Media Cases: US Mütter verschaffen sich via Twitter Gehör
Motrin ist ein US-amerikanischer Hersteller für Schmerzmittel. Das Unternehmen hat Mütter, die ihre Kinder auf sich tragen, als Kernzielgruppe definiert. Um Mütter gezielt anzusprechen und gleichzeitig auch noch das Momentum der International Baby Wearing Week zu nutzen, hat Motrin folgenden Werbespot produziert und auf der eigenen Website veröffentlicht.
7. Oktober 2008
EasyJet Advertising, Close-Up
Budget airline easyJet have taken a step this year to kill two birds with one stone. By replacing their cloth head rest covers with temporary versions, they can avoid the tatty appearance caused by head rests becoming old and worn, whilst allowing prominent advertising space targeted to every passenger.
8. September 2008
Renault crosses the Channel
Instead of operating separate campaigns in different countries, the same advert, with a local voice-over, does a superb job of making sure that the same message is communicated to a wide range of potential customers. While this approach may not work for all products, the “Le Cheque” campaign is a good example of how well this kind of marketing can work.